Mum’s Magic Hands (MMH) is an approach jointly developed by Oxfam and Unilever’s Lifebuoy soap.
It encourages behaviour change in key areas like handwashing with soap and Covid-19 prevention measures. MMH is unique because it uses emotional nudges around nurturing and affiliation and can be used to enhance ongoing or new WASH programmes to change and save lives.
You can find out more on Mum’s Magic Hand’s dedicated website:
